Learn the Power of Your Subconscious Mind

Archives for Blogging & Getting Traffic




Apr

2

Blogging for Coaches

April 2, 2010 | 1 Comment


If you’re a coach or you would like to be a coach, you’re in the right place. My partner (Hani Mourra) and I have setup a new blog that is specifically designed to help coaches build their businesses online using a blog. It’s called Blogging for Coaches.

This blog is for coaches. It’s for life coaches, health coaches, wellness coaches, business coaches, marketing coaches and sales coaches.

The purpose of this blog is to share strategies, techniques and information that will help coaches market their business online using blogs and blogging. By blogging you can help your business generate more leads and get new coaching clients.

I’ve been wanting to get this project off the ground for quite a while now. I originally came up with the idea more than a year ago. As I shared the idea with Hani we started to get really excited about the possibilities of this project. This helped us crystalize our vision and sculpt the foundation for Blogging for Coaches.

As you’ll remember from when I wrote on the Law of Gender, every seed planted has an incubation period. Blogging for Coaches is one of those seeds and it’s finally come into physical form.

What You Will Learn at Blogging for Coaches

I’m happy to share it openly with anyone and everyone who is interested in how to build their coaching business online. As part of this blog, you’ll learn: Click here to read more…

Feb

18

Connect with Me on Linked-In

February 18, 2010 | Leave a Comment


Hey guys (and gals). As some of you know, I’ve setup a profile on Linked-In. It’s an entrepreneurial social site and I’m starting to get addicted to it. I hope the effects aren’t long term ;)

If you’re an entrepreneur and you’re not a member, you’re missing out. Besides all of the great people you’ll meet and network with, it’s also a great tool to help you get traffic to your blog.

You can connect with me on Linked-In here: Linked-In

Make sure to register an account and get your profile setup. If you’re new to Linked-In and need some help to setup a profile, make sure to check out this video: Linked-In Tips for Internet Marketers by Lewis Howes.

See you soon,

Steve Click here to read more…

Feb

7

Coaches: 3 Easy Steps to Online Lead Generation

February 7, 2010 | 3 Comments


I’ve been blogging since 2007. In my first year of blogging I didn’t have a clue what I was doing. I spent the first 12 months writing content about once a week. The writing was very fulfilling and I enjoyed it, but I still didn’t have a clue as to how to generate online leads for my coaching business.

Nowadays it’s much easier. I easily get between 1-5 new leads each day, which is mainly from a steady flow of organic and RSS traffic to my blog. If you don’t understand those terms, then not to worry - you’re not alone. I didn’t know what the heck those terms meant when I first started out either :)

Now it’s taken me almost 3 years to perfect my lead generation process, but it’s been worth the effort.  Now I don’t have to do very much to keep it going; just write a couple of articles each week - and the best part is that the leads keep pouring in because I’m using a proven process.  That’s one of the beauties of blogging.

Over the years I’ve met quite a few coaches who like the idea of generating leads online, but they’re unsure about how to go about doing it.  Here are a few of the obstacles that seem to surface:

  • they don’t understand what a blog is or how to operate one.
  • they don’t know what they should write about once they setup their blog.
  • they don’t know how to upload content in alternative formats (audio, video, etc).
  • they have a blog but they don’t have the skills to drive traffic to it.
  • they have a blog but they don’t know how to convert traffic into new coaching leads.

So in reply to these concerns I created this article for Coaches: 3 Easy Steps for Online Lead Generation.

Step #1: Setup a Blog

I can’t believe how many people spend $10,000 to $15,000 to setup a website.  If you ask me, it’s a waste of money because having a website is only the first step. It just annoys me when people pay $10,000 to setup a blog and it doesn’t even bring them any traffic. If nobody knows your site exists then what are you really paying for?

If you’re a coach and you don’t have a blog, then go set one up.  To setup your first basic blog you don’t have to be technical or web savvy.  If you can type with a keyboard then you can setup a blog.

It literally takes you less than 5 minutes to setup your first blog.  It won’t have any pretty designs or an opt-in box, but at least you can get started and figure it out as you go.  All you have to do is go to WordPress.com/Signup and follow the steps on that page.

Step #2. Drive Traffic to Your Blog

This takes a bit more patience and skill, but anyone can learn how to do it.  Instead of rehashing a bunch of techniques, I strongly suggest you read my earlier post:  Blog Mastermind: How to Earn $5,000 per Month From Your Blog. In this article I reveal the #1 traffic technique I recommend for anyone who wants to send more people to their blog.  Go read it.  You’ll be glad you did.

Step #3. Convert Traffic into Leads

Click here to read more…

Feb

2

5 Tips to Quickly Build An Email List of 1,000+ Leads

February 2, 2010 | 6 Comments


Everyone knows it. The money is in the list. The problem is never knowing what to do - it’s knowing how to do it. Although building an email list is a huge area and covers a broad range of topics, there are a few things you can do today to start building your list.

Here are 5 Tips to Quickly Build An Email List of 1,000+ Leads:

#1. Give Something Away

You’ve probably heard the saying before that, “givers gain.”  Well that saying is 100% true when it comes to building your list. The best thing you can do to generate leads is by giving something away.  When I say give something away, I’m referring to a free electronic report, an ebook, a video series or whatever is easiest for you to create.

You see what you’re really doing here is an exchange.  Your giving your ideal prospect valuable information in exchange for their email.   Do this often and frequent enough and you’ll start to quickly build your first 1,000+ leads.  This is the same formula I used to build an email database of 2,400 people over the course of a year.

#2. Don’t Be Everything to Everyone

You don’t want to be everything to everyone.  When you’re creating your free offer focus on a niche. When you focus on a niche you become the expert in that area.  Not only will this help you build a list of targeted leads, but it will also help you eliminate your competition.

You don’t want to offer an ebook called 7 Tips to be More Successful because it’s too vague.  You’re trying to be everything to everyone.  Focus your efforts into a niche.  Maybe create an ebook called 7 Tips to be More Successful as a Blogger.  That’s more specific.

Click here to read more…

Dec

7

6 Ways to Get More Traffic From the Google Gods

December 7, 2009 | 3 Comments


It’s funny, but if you’re patient, persistent and looking in the right places, you can pretty much find anything you want online for free.  And today just happens to be no different.  In this article I’ll show you 6 ways to increase your search engine rankings and get more traffic from Google.

Search engine traffic (also known as organic traffic) is good traffic.  It’s good traffic because in most cases the people who came to your site typed in those specific keywords in the search engines.  And if those keywords match what you have to sell, then you know your traffic is targeted - meaning you’re in a better position to sell more of what you have.

In the past 6 months my search engine traffic has been consistently increasing.  Here’s a snapshot:

FE Search Engine Traffic

The other real benefit to organic traffic (regardless if it’s from AOL Search, Google, Netscape Search, Yahoo Search, etc) is what I call “residual traffic.”  Once your blog starts to get ranked for those keywords, you can follow the same process over and over again to start more and more traffic.

That’s what I love about organic traffic. It’s sort of like doing the work once and getting paid over and over again. Who doesn’t want more of that?

So it being close to Christmas, I thought I’d send you an early Christmas gift. Here are 6 ways to get more traffic from the Google:

Get More Traffic Technique #1:  Focus on a Keyword Phrase (not a Single Keyword)

Focus on keyword phrases with multiple keywords instead of just one keyword. I learned this the hard way when I started out blogging. The reason it’s more helpful to use a keyword phrase instead of a single keyword is because there is less competition.

Here’s a straight forward example. If you search for the word “guitar” in Google and look at the search results, you’ll find 167,000,000 competing websites. Just do a quick search for the word “guitar” in Google and look for the Results tab near the right and you’ll see what I mean.

This time take the keyword phrase, “lead guitar lessons” and search for it using Google. When you look at the search results, you’ll find 14,000,000 competing websites. Still a lot of competition, but much lower than the previous single keyword search.

The lesson? Use keyword phrases (otherwise known as long tail keywords) to increase your chances of ranking well with Google. You’ll have fewer sites competing with you and a much better chance of increasing your search engine ranking.

Get More Traffic Technique #2:  Use Relevant Keywords in the Right Places

Once you know what keywords you want to use, start putting them in the right places. Here are a few places to start using your keywords:

  • Heading Tag - Also known as the title tag for your article or page. According to Google, your heading tag is one of the highest ranked positions for keywords. Make sure to use the right keywords in your heading or title.
  • Sub-Heading Tag - Probably the second most important location to use your keywords. It’s also a nice way to break up the text in your article by using sub-headings with this tag. WordPress has a built in sub-heading tag that you can use, but not all blogging platforms are the same.
  • Alt Tags - Also known as the alternative description. You can use the alt tag feature in images and insert your keywords there. This doesn’t show up in your blog post or page but it’s a really nice way to increase the relevancy of your article or web page.
  • Body Text - This might be more obvious to some people. You want to use your keywords as often as possible in the body of the articles you write. This will help you increase your keyword density and rank better with Google. Keep in mind that you don’t want to repeat your keyword phrase too often and lower the quality of your readers experience. My rule of thumb when using keywords in the body text is to write for the reader first and the search engine second.

Get More Traffic Technique #3:  Build Your Keywords into Single Pages Click here to read more…