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Why I’m No Longer a “Life Coach”

August 3, 2011 by Steve

I haven’t made this public yet, but I know now is the time to share this with you.  I’m no longer going to be a “life coach.”

I’ve played this back and forth in my mind for many months.  I’ve even had quite a few emails over the last 6 months from people who have expressed an interest in coaching.  Here are the top 3 areas of coaching I normally get asked about…

  • Life Direction Coaching – getting focused on living on purpose.
  • Career Coaching – getting clear on your career choice.
  • Relationship Coaching – this one comes up from time to time, but I’m not feeling the Wil Smith (just yet!)

Besides these 3 areas, I also get asked about small business coaching.  But by far my favourite type of one-on-one coaching has been working with sales professionals.

So I’ve decided that from this point forward I’ll be putting my attention on helping sales professionals double their sales.

You might even call me a Sales Coach :)

Why the Switch?

I always tell ya to do what you love right?

Well I love selling.  And the truth is that I’ve been selling for an engineering consultant lately and I absolutely love it.  It is so much fun!

Yeah, no kidding.

I also discovered that shitty sales people (and there are a lot of them – too many to count) don’t really understand how to sell; partly because they think that selling is about the sale.

It’s not.

In fact, selling is first and foremost about building strong relationships with people; it’s about helping people improve their lives.  It’s about becoming a trusted advisor.  It’s about serving and contributing to others.  Great sales people know this.

So the bottom line is I enjoy selling and teaching others how to sell.   It turns me on and the more I’m turned on, the better I feel.

And I figure we should all be striving to feel a little bit better each and every day.

What About Life Coaching?

I’ve given this alot of thought and I’d like to support as many people as I can.   I have even thought about hiring coaches to work with me or working in some sort of partnership.   That seems like a 2012-2013 sort of goal as I have other priorities right now… but in the mean time I’ve noticed that there are 3 areas where I see people seeking support…

  • Life Direction Coaching
  • Career Coaching
  • Relationship Coaching

At this point I haven’t decided what I’m going to do next.  I may create some additional online training; I may start a new coaching program or a group training program.  I may even do nothing for the time being… and I’m ok with that too :)

“Sales Coach” Steve








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Have an opinion? Comments welcome.

15 Comments so far

  1. George MNo Gravatar on August 4, 2011 5:27 am

    Hi Steve,

    Having read your articles related to Law Of Attraction for the past 2 years in this blog , may I please ask you ,that have you lost faith in Law Of Attraction and is this the reason why you are giving up Life Coaching ?

    Thanks & Regards,
    George M

  2. SteveNo Gravatar on August 4, 2011 9:03 am

    Hey George – I’m wondering if you misunderstood… working with sales professionals to help them double their sales will be the area where I focus my coaching…

  3. George MNo Gravatar on August 4, 2011 9:36 am

    Got it Steve. Realization finally draws on marblehead :) .

    So, that means now, you will be leveraging Law Of Attraction to double sales for your clients.

    I hope I got it know.

    Regards,

    George

  4. SteveNo Gravatar on August 4, 2011 10:00 am

    Hey George,

    Yes, you nailed it! I guess you could call me a “Sales Coach,” so much fun!

    I added a clarification in this post because of your question. Thanks for reaching out and asking ;)

  5. RonNo Gravatar on August 4, 2011 11:39 am

    That’s great to hear. Know your going to kill it with this new focus. Having always been in sales, your’re right, the field is overrun with ppl that still think telling is selling and that ppl will buy just b/c your product is better. So they just talk about a ton of features and benefits w/o building a relationship and understanding what important to the prospect. All the best. Would love to help in any way possible.
    Ron
    http://www.ThinkBigBelieveBig.com

  6. LorraineNo Gravatar on August 4, 2011 4:03 pm

    Good for you Steve I enjoy reading your updates and following your journey. I entered into caoching as a response to demand from friends and colleauges in 2010 and have enjoyed following your journey. My coaching covers a lot of areas and also continues to evolve, as has yours. If I can assist you as and/or your coaching clients as you migrate from life to sales coaching, let’s have a conversation. There are some interesting synergies we could create. Cheers.

  7. SteveNo Gravatar on August 4, 2011 6:03 pm

    @ Ron – thanks for the good words :)

    @ Lorraine – hey Lorraine… I’m open to the possibilities… just drop me a line or send me an email…

  8. CamNo Gravatar on August 4, 2011 10:34 pm

    I’ve known a few people who set themselves up as life coaches. They all struggled to attract enough clients to pay the bills. The problem was that they saw their clinets as some sort of ‘project’ that they used to try to reinforce their own beliefs. It was like “well i can’t make the LoA work for myself, so maybe I can make it work for someone else”. A lot of projecting goes on too, even amongst those who have learned about such ego defense mechanisms. Unfortunately when I hear the word life coach I have the same sort of reaction I do as when someone calls themselves ‘spiritual’. There’s a lot of wannabes out there! Those who can do, those who can’t teach – holds true today. Good luck with the new job.

  9. VictorNo Gravatar on August 5, 2011 5:36 am

    Hi Steve,

    I am in the business of “Selling” , but not selling products , I sell my services ( management consulting).

    Can I make use of Law Of Attraction to sell more of my services ?

    Will you coach “Service Selling” people like me going forward ?

    Best Regards,

    Victor

  10. SteveNo Gravatar on August 5, 2011 8:25 am

    Hey Victor… you’d be surprised how easy selling can be (in any sort of business) once you get really clear on what it means to sell and then get clear on any and all resistance you have towards selling that product or service. It is this resistance that holds many people back.

    And I wouldn’t say that unless I had some direct hands-on experience with selling.

    As to your question… would I coach you? You sell so I can’t see why not. The only thing limiting me right now is the amount of me that is available to go around… the more clients I work with, the less of me there is to go around.

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  12. MikeNo Gravatar on August 9, 2011 3:00 pm

    Hey Steve
    Checkout Jordan Belforts website and products. He’s known for taking average sales people and massively increasing their success.

    Cheers

  13. SteveNo Gravatar on August 9, 2011 4:29 pm

    Thanks Mike,

  14. david quirosNo Gravatar on August 11, 2011 7:17 pm

    Steve, your blog has help changed my life in many ways, i wanted to say thank you for helping put my life back on track!

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